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Using research gathered at the 2014 eTail Canada Conference, the present study evaluates the state of retail marketing, assessing how well retailers are leveraging these new technologies and marketing channels.

During Q2 of 2014, eTail surveyed more than 210 senior-level executives from retail's biggest brands in order to uncover the industry's technology spending trends, social media initiatives, and mobile commerce strategies. Click on the image at left to download the exclusive report.

This ebook was written for digital marketing practitioners and executives. For practitioners, it is a tactical blueprint for how to use Ensighten Manage to increase conversions and ensure the success of your marketing initiatives. For executives, this ebook outlines our recommended approach to digital marketing and demonstrates why Ensighten uniquely lets you achieve consistent and impactful returns on your marketing spend.

Join this webinar to learn: • How referral marketing is an efficient and predictable customer acquisition channel • CASE STUDY: Advance Auto Parts Referral Program • 5 best practices for referral programs

At the eTail West 2014 conference, attendees heard from over 150 retail and technology experts on tactics and tips for their multi-channel retail strategies. We’ve compiled some of the top take-aways from the event for you to share with your team. These tips reflect the broad range of tactical content presented at the conference.

Marketers serve up their best programs during the Thanksgiving Holidays. Consumers will stuff their faces... clicking, swiping and heading to the malls for the best deals for their holiday shopping. Watch this webinar to: Learn about the 2012 Black Friday and Cyber Monday trend report findings Hear how marketers spoke to the cross-channel and multi-device consumer during the Thanksgiving Holidays. Examine how in-store and online offers were promoted covering the sweetest desserts and a few under-cooked dishes. Brought to you by Bronto

See how some of the top brands are promoting and selling products using Pinterest, Facebook, Twitter and Instagram Get best practices on how to move social customers from participation to consideration Learn about “social product experiences”, and how to build and promote them Brought to you by ShopIgniter

The sun is shining and plans for summer vacations dominate everyone’s minds – this is when savvy eCommerce marketers implement everything they need for a spectacular Q4 holiday season. What makes it spectacular – more customers discovering and buying on your site! What does it take to be spectacular? Join Forrester Research Inc. Senior Analyst Peter Sheldon, Bloomreach Head of Marketing Joelle Kaufman and 360i Group SEO Director Adam Whippy in this one hour webianr to get a robust understanding of the divergent priorities of eCommerce marketing and IT, strategies to bring these partners together, and suggestions to ensure your business wins in Q4. Brought to you by Bloomreach

This whitepaper outlines how to engage loyal  customers to drive qualified traffic and increase conversions. Social contests are designed to get big results, fast. Whether in store, on site, or on social, contests drive engagement, increase conversions and attract new customers.

Preventing online crime is becoming a big problem, In 2011 alone online fraud grew by 22%! Don't let fraud beat you, If you're an online retailer you should know how to protect yourself. Join David Montague, President of The Fraud Practice & Don Bush, Marketing Director at Kount, in this 1 hour webinar as they present: Current fraud issues Steps companies should take to protect their bottom line Fraud reduction methods that hinder sales How fraud detection and prevention can allow e-commerce merchants to expand into new markets and increase revenue Brought To You By Kount

Join this one hour webinar with Joe Nolan, Director, New Media and Raquel Krouse, Social Media Lead, The Search Agency and learn how The Zero Moment of Truth (ZMOT) has changed Men's Warehouse's approach to online marketing and how their team has benefited from understanding their customers' experience during ZMOT. The webinar will cover: What the experience is around your brand at the Zero Moment of Truth The top 8 online sources used by shoppers when making purchase decisions at ZMOT Insight into decision drivers along the path-to-purchase and your customers' behavior How listening to the right conversations in the right channels can influence your integrated online strategy How to apply this data to ROI-driven strategies and campaigns Brought To You By The Search Agency

Brought to you by the folks who specialize in helping brands create compelling social commerce experiences, this webcast lead by ShopIgniter digs into the core strategies of Product Promotion & Purchase In The New Facebook Timeline. This webinar covers: How will the changes to Facebook’s brand pages and Timeline improve your product promotions? What are other brands doing with their cover photo to promote new product releases and event messaging? How is the new Top Bar Navigation going to give you more flexibility to promote products, photos, videos and contests? What is "Star" and "Pencil" and how should you be using these features? How can you create compelling product promotion, purchase and sharing experiences that maximize momentum in Facebook and beyond? How can you integrate Facebook Timeline and apps into your broader mobile and social media marketing efforts? Brought To You By ShopIgniter

In this webinar with Brian Walker, Vice President, Principal Analyst, Forrester Research and David Watkins, Director for eCommerce, Product Management, AT&T, you’ll explore how you can use integrated technology to optimize customer experience in and across multiple touch points, inspiring your buyers to stay longer, spend more and recommend you to their friends. This complimentary webinar, brought to you by AT&T, will cover: 1. How to meet the needs of your online consumers in 2012 2. Key considerations for an eCommerce ecosystem strategy 3. How to build an online experience consistent with your brand 4. Learn about key technologies that can be implemented to optimize customer experience Brought To You By AT&T

This case study explores how All In Packaging can optimize marketplaces by offering thousands of items from both retail and wholesales categories in one place. This improves both the customer experience, as well as related services such as design, 3-d modeling, tool making, graphic planning, printing of lablels, screen printing, hot foil stamping, metallizing, logisitics and after-sales service.

During eTail West 2013, eTail fielded over 100 retailer surveys in order to uncover technology spending habits. We’ve revamped our latest surveys and partnered with AT&T in order to provide deeper insight into these trends. You will find that this study provides tangible, constructive data and insights for both retailers and solution providers.

Brought to you by: MarketingSherpa In this report, we help you figure out how to incorporate mobile strategies into your marketing. Marketers who want to connect with today’s busy customers should consider the potential of mobile. Many people are stepping away from the computer and spending more time on their mobile devices. If your mobile efforts fall short, you might miss out on valuable opportunities to engage with your target audience. In this report, we'll show you: How to blend mobile tactics with your current efforts Tips on creating a custom site (and how to decide if you need one) Why usability, content and privacy are so important How to cut your text down to key elements

To address the changing technology spending habits of the industry, over the past two years, eTail has been fielding retailer surveys on-site during our annual conferences. Where are retailers spending, and why? What are their plans for technology spending in the future, and why have they spent the way they have been for the last 24 months? What insight can be gleaned from these results? eTail has carefully analyzed trends and presents a detailed analysis of changes over the last two years in terms of technology spending habits within the industry. In this report, you will be able to ascertain areas of spend that have both increased and decreased, and why.