Andrew Rotteveel

Director eCommerce Operations
Urban Outfitters

Andrew is currently the Ecommerce Operations Director for Urban Outfitters. He and his team focus on improving the customer experience through UO’s service and fulfillment operations, including store fulfillment and the Brand’s Omni-channel initiatives. Prior to his current role Andrew spent a majority of his 8 years at Urban Outfitters as the Director of Merchandise Planning for the Ecommerce division. During this time areas of focus included merchandise assortment development and expansion, financial planning and marketing initiatives. Andrew’s 14 years of experience in the retail industry cover the areas of Operations, Merchandise Planning and Buying with Industry Leaders including QVC and Jos A Bank Clothiers.

Check out the incredible speaker line-up to see who will be joining Andrew.

Download The Latest Agenda

Main Conference Day 1

Monday, December 8th, 2014

16:55 Panel Discussion: Integrating An Omni-Channel Mindset Throughout Your Organization

The foundation to create dynamic multi-channel customer experiences begins with internal organization around multi-channel. Our panelists walk through how they have been integrated organizations, including structure and organization, as well as tracking and quantifying their efforts. Understand how to transform your organization after attending this interactive panel session.

When looking at your planning, strategy and resources, how can you truly become a omni-channel organization?
How does an organization set themselves up for this type of integration?
What is the right way to structure the organization to become truly omni-channel?
How does this change reflect in your communications and marketing practices on the consumer-facing end?