eTail East 2014 (past event)
August 11 - 15, 2014
Contact Us: 1.888.482.6012
The Mobile & Tablet Summit
08:15 - 08:45 Registration & Networking Breakfast
Registration & Networking Breakfast
08:45 - 09:00 Chairperson’s Opening Remarks
Chairperson’s Opening Remarks
09:00 - 09:15 Keynote: Mobile As An Extension Of Your Brand: Why Mobile Resources, UX, And Messaging Matter
- Create a mobile site and applications that reinforce your aesthetic, brand values, and customer experience
- Optimize entry points, load time, UX, and advertising to retain and acquire users
- Deepen and strengthen the customer relationship via special offers and integrated content
09:15 - 09:50 Panel Discussion: Mobility’s Impact On The In-store Experience: Taking Advantage Of Devices To Drive In-Store Sales
The interplay between the store environment and mobile technologies is paving the way to shape customer experiences in the future. This panel examines how to fully integrate digital and store experiences, using mobile as the ‘glue’ for those experiences. Capitalize on the unique capabilities of mobile devices, and learn how to increase revenues cross-channel.
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How is mobile changing the customer conversation?
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Are location services, touch-based interfaces, mobile and store integration becoming more mainstream?
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How can mobile provide a more continuous customer service experience?
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How are you leveraging mobile to have a continued discussion with customers?
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To manage the lifecycle of customers using these devices?
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How is the training of store associates different now due to mobility and merging in-store with mobile?
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How has this had an impact on managing your workforce?
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Are you investing in the back-end to support these types of experiences?
09:50 - 10:05 Global First: The Next Frontier for Mobile Businesses
One million people go online for the first time every day, the majority of whom use a mobile device and do not speak English. No matter what kind of mobile app you're developing, localizing it is critical to growing downloads and revenue.
Localizing your mobile apps can feel like a daunting task, but today’s technology makes it faster and easier to expand into new markets and connect with customers in every language.
Kevin Cohn (Senior Director of Product Marketing, Smartling) will discuss these trends and offer recommendations to mobile businesses looking to reach the global market in an efficient and scalable way. You’ll also hear about how mobile-first companies like Foursquare, Hotel Tonight, and RunKeeper are using Smartling’s translation software platform to become “global first” companies.
10:05 - 10:40 Keynote: Dolce Hotels’ Digital Journey
In the last year, Dolce Hotels and Resorts have completely revamped their desktop and mobile experiences, including personalization of their sites, enabling more “mobile-friendly” check-outs and more. The head of Digital comes to eTail to walk through their journey, from execution to results. Understand how to digitally optimize your channels after leaving this session!
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Looking at digital initiatives across various channels (mobile, web, social) and refining the customer experience in each channel
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Developing personalized event sites and micro-sites
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Executing mobile-friendly micro-sites and enhancing booking capabilities
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Creating a multi-platform digital brochure
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Understanding the “Let's Get Together” Campaign
10:40 - 11:10 Coffee & Refreshments
Coffee & Refreshments
11:10 - 11:45 Keynote Panel Discussion: Responsive Design: Developing Site Experiences Through A Mobile Lens
Responsive is the wave of the future, or is it? This hands-on session provides tried and true experiences when executing responsive sites, pitfalls to avoid, challenges experienced along the way, and talks about the future of responsive in both retail and travel and hospitality. No matter if you are at the beginning or end of your responsive journey, this session is for you.
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What are the challenges with responsive design?
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What has worked best, what hasn’t?
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What hiccups have you seen?
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At what point do you say you need to certain elements of the site that would be responsive vs. not?
11:45 - 12:20 Special Presentation: 6.5 Ways To Encourage Email Engagement
12:20 - 12:35 Reorganizing Shopping Around People: How to Communicate, Market And Sell To The Mobile Consumer
Mobile commerce is ripe for innovation and growth, but remains to be a struggle for retailers.
Wanelo was designed to reorganize shopping around people, and a big part of that meant meeting those people where and how it was convenient for them. As the digital mall with 85% traffic on mobile, Wanelo appeals to consumers whether they’re in browsing or buying mode, and the company has learned some important lessons in breaking away from traditional ecommerce and embracing emerging digital trends. In this session, etailers will learn how to:
- Create a seamless shopping experience from mobile to desktop
- Make content around products faster, easier to discover in snack-sized bites
- Incorporate existing social behaviors into the ecommerce experience
- Use authentic language that speaks to your customers
- Understand trends in consumer shopping behavior on mobile devices
12:35 - 13:05 Lunch For All Attendees
Lunch For All Attendees
13:05 - 23:59 Coffee & Refreshments/ The End Of Mobile & Tablet Summit
Coffee & Refreshments/ The End Of Mobile & Tablet Summit