eTail East 2014 (past event)
August 11 - 15, 2014
Contact Us: 1.888.482.6012
Sean Flannagan
VP Product Development
Wanelo
Check out the incredible speaker line-up to see who will be joining Sean.
Download The Latest AgendaThe Mobile & Tablet Summit
Sunday, February 8th, 2015
12:20 Reorganizing Shopping Around People: How to Communicate, Market And Sell To The Mobile Consumer
Mobile commerce is ripe for innovation and growth, but remains to be a struggle for retailers.
Wanelo was designed to reorganize shopping around people, and a big part of that meant meeting those people where and how it was convenient for them. As the digital mall with 85% traffic on mobile, Wanelo appeals to consumers whether they’re in browsing or buying mode, and the company has learned some important lessons in breaking away from traditional ecommerce and embracing emerging digital trends. In this session, etailers will learn how to:
- Create a seamless shopping experience from mobile to desktop
- Make content around products faster, easier to discover in snack-sized bites
- Incorporate existing social behaviors into the ecommerce experience
- Use authentic language that speaks to your customers
- Understand trends in consumer shopping behavior on mobile devices