Ethan Song

Independent and determined, Ethan has launched and collaborated on an array of creative and entrepreneurial  endeavors. As co-founder, CEO, and Creative Director of menswear e-tailer Frank & Oak, Ethan enhances everything customer-facing, including the product, marketing campaigns, and online shopping experience. His vision of creating a simple and innovative company at the nexus of fashion, technology, and retail makes him an inspiration to his team and those around.

Originally from China, Ethan has traveled and worked on most continents, including more pronounced stints in Shanghai, Paris, and Vancouver. He holds a Bachelor’s Degree in Computer and Electrical Engineering from the University of British Columbia, and professionally performed and studied drama and dance for several years.

Ethan’s extensive retail experience and interest in sales and marketing made his early career as a strategic management consultant a natural fit. In 2012, he cofounded Frank & Oak to revolutionize the traditional retail model and offer men the simplest way to shop online. Ethan's entrepreneurial spirit and passion for both the arts and sciences make him a successful driving force behind the innovative brand.