Emery Skolfield

Sr Director Digital Marketing
Office Depot

A former sports writer who started in newspapers at age 17 (pre-laptop era), Emery’s entry into digital retail came as an online copywriter at HSN. He spent four years there, eventually leading the digital content team that launched social media and revolutionized the online shopping experience through video, interactive content and mobile experiences. In 2011, he joined The Body Shop, where he was head of e-commerce for North America. He's been at Office Depot since December 2012, leading the company's digital communications & PR efforts. His primary news source is Twitter.

Check out the incredible speaker line-up to see who will be joining Emery.

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The Mobile & Tablet Summit

Sunday, February 8th, 2015

09:15 Panel Discussion: Mobility’s Impact On The In-store Experience: Taking Advantage Of Devices To Drive In-Store Sales

The interplay between the store environment and mobile technologies is paving the way to shape customer experiences in the future. This panel examines how to fully integrate digital and store experiences, using mobile as the ‘glue’ for those experiences. Capitalize on the unique capabilities of mobile devices, and learn how to increase revenues cross-channel.

How is mobile changing the customer conversation?
Are location services, touch-based interfaces, mobile and store integration becoming more mainstream?
How can mobile provide a more continuous customer service experience?
How are you leveraging mobile to have a continued discussion with customers?
To manage the lifecycle of customers using these devices?
How is the training of store associates different now due to mobility and merging in-store with mobile?
How has this had an impact on managing your workforce?
Are you investing in the back-end to support these types of experiences?