Andy Schepper

VP eCommerce
Summit Sports

Built a multimillion dollar online retail enterprise from the ground up that was named “Hot 100 Websites of 2009” by Internet Retailer and joined their list of "Top 500" in 2011.

Chief internet strategist that successfully launched 20+ e-tail sites creating multi-tiered specialty e-business based on category specific domain names.

Directed the development of a seamless web platform, CRM, and order management system that synchronized multiple online sites and customer service into one solution.

Recruited and hired a strongly aligned team of direct report department heads for web development, marketing, merchandising, customer service, and fulfillment.

Check out the incredible speaker line-up to see who will be joining Andy.

Download The Latest Agenda

Pre-Conference Summits

Saturday, November 8th, 2014

11:50 Panel Discussion: Building Out An Effective PLA Campaign

There are more questions that answers when it comes to building successful PLA campaigns, but our panelists are presenting best practices within their own campaigns to share. They’ll discuss tried and true tactics surrounding structuring your campaigns, budget management to gain an effective ROI, leveraging shopping feeds, and a review of the most effect tools (bid tools, etc.) available to optimize your feeds.

How are you structuring your campaigns?
How do you view PLAs: it shopping feed vs. bid paid search? A hybrid?
Are you leveraging shopping feeds to manage your campaign?
How are you leveraging product data?
When you are auditing an account, what do you look for?
What are the tools (bid tools, spreadsheet base) that you are using?
Do you have margin data that you are leveraging?
Are you optimizing the feed based on the margin?
What trigger points/metrics led you down to a decision around segmenting in terms of how a website is categorized, or an ROIS?

14:00 Panel Discussion: Executing An Effective SEO Strategy

SEO has always been part art and part science, and this session provides both techies and non-techies with tools that can help you make better use of what is always a limited amount of time and resources. We’ll discuss a variety of tips and tricks that help you dive into your data, tweak your code, and unleash your research to enhance your SEO performance no matter how big or small your team is. No coding background required!

New methods of uncovering keyword targets
Using Analytics and Excel to identify your best & worst performing areas
Techie tips to make your site perform at its best for organic search