Apu Gupta

CEO & Co-founder
Curalate

Apu Gupta is the CEO & Co-founder of Curalate, the leading marketing platform for the visual web. Curalate enables brands to measure, monitor, and grow their presence on visual social media sites including Pinterest and Instagram. Curalate is currently in use by over 300 brands including Neiman Marcus, Time Inc, Michael Kors, Gap, and Martha Stewart. Curalate is backed by top-tier venture capitalists including New Enterprise Associates (NEA) and First Round Capital. Prior to Curalate, Apu worked in retail and technology. Apu built the second largest drugstore chain in India as the COO & CMO of MedPlus Health Services, served on the interim management team of Peracon, a provider of software for the commercial real estate industry, and was in sales and marketing roles at WebEx Communications from their Series A financing through their IPO. Apu has an undergraduate degree from the University of Texas at Austin and a MBA from the Wharton School of Business.

Check out the incredible speaker line-up to see who will be joining Apu.

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Pre-Conference Summits

Saturday, November 8th, 2014

09:05 Keynote Panel Discussion: Building A Successful Social Strategy: Engagement, Measurement And Storytelling

Engagement and ROI questions are top of mind (and often times the focus is shifting from one to the other in terms of social strategies) for retailers today. Senior executives from apparel, jewelry, travel and hospitality and knitting/crafting come together to review the keys to their successful social campaigns and most importantly, what they are measuring, how they are engaging customers, what’s working and what’s driving sales for their businesses.

Which platforms or channels are you using for your social strategy? Why?
How do you pick which channels to focus on for your social strategy (Facebook, Twitter, Pinterest, Instagram, Tumblr, Vine, etc.)?
How do you address whether or not they are revenue drivers, brand builders or both?
What tools did you use to measure the results of your programs?
What pitfalls should be avoided when crafting a cohesive social strategy?