eTail East 2014 (past event)

August 11 - 15, 2014

Contact Us: 1.888.482.6012

Apu Gupta, CEO & Co-founder at Curalate
Curalate Logo

Apu Gupta


CEO & Co-founder
Curalate

Check out the incredible speaker line-up to see who will be joining Apu.

Download The Latest Agenda

Pre-Conference Summits

Saturday, November 8th, 2014


09:05 Keynote Panel Discussion: Building A Successful Social Strategy: Engagement, Measurement And Storytelling

Engagement and ROI questions are top of mind (and often times the focus is shifting from one to the other in terms of social strategies) for retailers today. Senior executives from apparel, jewelry, travel and hospitality and knitting/crafting come together to review the keys to their successful social campaigns and most importantly, what they are measuring, how they are engaging customers, what’s working and what’s driving sales for their businesses.

  • Which platforms or channels are you using for your social strategy? Why?
  • How do you pick which channels to focus on for your social strategy (Facebook, Twitter, Pinterest, Instagram, Tumblr, Vine, etc.)?
  • How do you address whether or not they are revenue drivers, brand builders or both?
  • What tools did you use to measure the results of your programs?
  • What pitfalls should be avoided when crafting a cohesive social strategy?