Avi Spivack

Director of Product Marketing
Adroit Digital

Avi brings more than a decade’s worth of diverse digital experience to his role, having worked as a web editor, sales engineer, and technical project manager. Prior to joining Akamai’s Advertising Decision Solutions team in 2009, Avi held multiple roles at Yahoo! and Experian CheetahMail. He graduated from Wesleyan University with a BA in English. While not rooting for Boston’s sports teams or watching the movies of Woody Allen, Avi hangs with his wife and daughter, always on the lookout for their next great meal. Catch his tweets @avispiv.

Check out the incredible speaker line-up to see who will be joining Avi.

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Main Conference Day 2

Thursday, January 8th, 2015

14:50 Five Key Principles To Embrace & Engage The Multi-Channel Consumer

We’re in the midst of a revolution in how smart data sets and technology are being used to reach consumers across all digital channels. New technologies have arrived; but many retailers haven’t yet mastered the tools that are currently available.

In this session, Avi Spivack, Adroit Digital’s Director of Product Marketing, will share five data-driven marketing tactics that most retailers likely are not yet putting into action.

These tips will help brands better target, engage and understand consumers across the omni-channel shopping experience. Attendees will learn to:

• Know your data & use it wisely

• Align your campaign goals to the right strategies

• Move beyond retargeting to gain new customers

• Evaluate and account for the cross-device, cross-channel shopper experience

• Optimize and test cross-channel creative messaging