Brad Nash

Marketing Director – Email & Life Cycle Marketing
GameStop

Brad has over 15 years of experience in direct consumer marketing, eCommerce, and offline marketing. He is currently Director of Marketing, Email & Life Cycle Marketing for GameStop where he is developing GameStop’s cross-channel communications strategy to increase PowerUp Rewards memberships, sales conversion, and customer engagement with heavy focus on setting GameStop apart as the leader in the gaming industry.

Check out the incredible speaker line-up to see who will be joining Brad.

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Pre-Conference Summits

Saturday, November 8th, 2014

08:50 Keynote Panel Discussion: Maximizing The Deliverability Of Your Emails

As email continues to deliver an amazing ROI, ensuring your customers receive them is critical. Understand how companies both large and small can increase subscribe rates, reduce unsubscribes and drive engagement via email. Leave with strategies to increase your deliverability at the end of this session.

What are your greatest deliverability challenges?
How are you remedying those challenges?
What do you do with non-engaged customers?
Do you use direct mail or cross-channel strategies to get them engaged?
How are you able to get on a “good list” for organizations that are creating spam traps