Brennan Carlson

Senior Vice President of Product and Strategy
Lyris

Brennan Carlson (@brennancarlson) has responsibility for product planning, management, and strategy at Lyris. He provides cross-functional leadership for the delivery of the company's product vision, with a focus on roadmap planning, requirements definition, user experience and user/acceptance testing, and other strategic product initiatives. Carlson also provides expertise in working with prospects and customers, and serves as digital marketing thought leader for Lyris. Before coming to Lyris, Carlson held enterprise marketing, product management, and business development positions at several computer software and Internet technology companies, including Yahoo!, Akamai Technologies, and Trilogy Software. Carlson holds a Bachelor's degree from Stanford University.

Check out the incredible speaker line-up to see who will be joining Brennan.

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Pre-Conference Summits

Saturday, November 8th, 2014

11:50 Panel Discussion: Optimize Your Trigger And Batch Campaigns: Take Your Campaigns To The Next Level

Automation of your email program ensures that you can effectively manage your list. Our panelists talk through specific trigger campaigns they’ve implemented, detailing successes and pitfalls to avoid. Walk away with specific ideas that can be implemented in a short amount of time, no matter your organization size.

What steps do you take to prioritize optimization of your numerous triggers? How do you find a focus?
How do you monitor the results of your triggered campaigns? How often do you report on them?
What’s an example of a current triggered campaign that is working successfully for you, what have you done to grow that success?
What is one thing you would suggest implementing or analyzing immediately to optimize your current triggers?