Brett Trent

SVP Digital Retail
rue21

Brett Trent has over 15 years of experience encompassing e-commerce in conjunction with retail, catalog and direct selling. He recently completed his 7th brand launch within specialty retail. He is currently Senior Vice President of Digital Retail at Rue21, with end-to-end oversight of e-commerce, digital marketing, social media, and CRM.

Check out the incredible speaker line-up to see who will be joining Brett.

Download The Latest Agenda

Main Conference Day 2

Thursday, January 8th, 2015

10:00 Keynote Panel Discussion: What’s Next In Ecommerce: The Evolution Of The Industry And Its Impact On Your Business

This keynote examines what is currently working in e-commerce today, as well as where the industry is headed. Our panel of experts discuss not only how they’ve grown in today’s environment, but also their plans for the future. Benchmark your current and future success against leading innovators in retail.

What are doing now, as a seasoned e-commerce executive, to drive growth? To increase conversions?
What is the next game-changing channel or program that will define future e-commerce experiences?

15:25 Conversion Collision – The Intersection Of Brand Vision And Functionality

As the role of e-commerce within omni-channel retail grows at a dizzying rate, many organizations are faced with a conundrum of priorities. Is the primary role of the e-commerce channel to act as a window to the brand, or to drive immediate growth of the top and bottom line, acquire new customers, collect key demographic data? Can you have your cake and eat it too?

Understanding inspirational vs. actionable content
Balancing short-term vs. long-term impact on the customer behavior and relationship
Minding the bottom line
Implications in organizational design