Brian Witherow

Director Customer Loyalty
Lovesac

Brian is the Director of Customer Loyalty at Lovesac, with responsibility for ensuring that every customer has an outstanding experience from sale to setup leading to loyal devoted repeat customers. Lovesac recently earned the title of Fastest Growing Furniture Company in America due to their breakthrough Sactionals platform as well as their Durafoam filled Sacs. Rapid growth across 60+ stores, a Webby-winning website, and a burgeoning catalog business provides a number of ever changing challenges.

Brian began his retail career at Gap Inc. before being recruited to Lovesac. Following several years of managing Lovesac store growth across the retail channel, Brian has transitioned to a role shaping the omni-channel customer experience. It is his personal goal to ensure that customers are always delighted by their experiences as Lovesac evolves from a scrappy startup to a world class, customer-centric, industry leader.

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda

Main Conference Day 1

Monday, December 8th, 2014

12:15 Keynote Panel Discussion: Organizing And Executing Omni-Channel Strategies

Are you organizing your organization effectively, setting up and aligning internal goals, and developing competencies to solve the “multi-channel problem”? Our group of panelists discuss how they are executing omni-channel experiences that resonate with their customer base. Turn your multi-channel challenges into multi-channel solutions by the end of this keynote session.

• Bringing continuity to the omni-channel experience

• Solving tracking and reporting challenges to credit the sale appropriately

• Developing the appropriate KPIs

• Understanding truly what “customer-driven” means to your company, your goals, your technology stack, organizational charts, project methodology

• Creating operational efficiencies within multi-channel

• Permeating customer-driven strategies throughout your entire multi-channel organization

16:55 Panel Discussion: Integrating An Omni-Channel Mindset Throughout Your Organization

The foundation to create dynamic multi-channel customer experiences begins with internal organization around multi-channel. Our panelists walk through how they have been integrated organizations, including structure and organization, as well as tracking and quantifying their efforts. Understand how to transform your organization after attending this interactive panel session.

When looking at your planning, strategy and resources, how can you truly become a omni-channel organization?
How does an organization set themselves up for this type of integration?
What is the right way to structure the organization to become truly omni-channel?
How does this change reflect in your communications and marketing practices on the consumer-facing end?