Catherine Iger

As Senior Director of Product Management at AutoTrader, Catherine Iger leads the team responsible for the consumer experience across all channels.  Her goal is to measurably increase the likelihood that consumers will use AutoTrader as a primary resource, return regularly and recommend the brand to others by creating omnichannel experiences that thoroughly meet the unique needs of car shoppers. Catherine's most recent accomplishments include leading the full redesign of the vehicle search experience that addresses the needs of a much broader range of shopper types. Throughout her tenure at AutoTrader.com, she has led the evolution of experiences that connect vehicle buyers and sellers, including the development of new research and comparison features, new connection features like chat and reviews, new home page, a new set of personalization features, and all new dealer revenue-driving product releases since 2008. Her current challenges include weaving all AutoTrader consumer-facing properties into a comprehensive omnichannel experience, and transitioning the team to an enterprise-scale Agile development environment to better support speedily addressing consumer needs.

Catherine has 15 years' experience building award-winning digital strategies and experiences for major brands, including UPS, The Home Depot, Coca-Cola, Turner, BellSouth, InterContinental Hotels Group and the International Olympic Committee.  She was recently honored with the 2014 Women in Remarketing Award. The award, given by the publication Auto Remarketing, honors women's dedication to business excellence and contributions to the used-car, auction and auto finance industries.