Christine Monaghan

VP / eCommerce Director
Villa

Christine Monaghan spearheads the new eCommerce startup for established urban fashion retailer Villa. With over 80 stores, Villa is already key destination throughout the Northeast and Midwest for anyone who loves sneakers and urban fashion and with a growing web presence, ruvilla.com will become an internet hotspot.
Christine’s prior background includes leading product management, social media and user experience for Nutrisystem.com, America’s number one home delivery weight loss company.

Under her leadership, the company launched a sales funnel optimization redesign, implemented a full social and mobile strategy, and expanded into a multitude of channels. With an expertise in sophisticated analytics, she is consistently focused on innovation in digital marketing including the enrichment of the customer experience. Additionally her experience includes B2C and B2B eCommerce, PMO, IT, Retail, Supply Chain, Insurance, Industrial, Broadcasting with companies like General Electric, Turner Broadcasting, and QVC

Check out the incredible speaker line-up to see who will be joining Christine.

Download The Latest Agenda

Main Conference Day 1

Monday, December 8th, 2014

14:40 Panel Discussion: The Digitization of the In-Store Experience to Create a Holistic Omni-Channel Strategy

Retailers are trying to identify ways to blur the lines between sales channels for consumers, by integrating digital initiatives into the in-store experience. In this interactive session, our heads of e-commerce discuss the means to help customers find the products they are looking for, no matter the channel. This discussion will include answers to these questions:

What are the greatest challenges in creating an optimal omni-channel experience? To fully integrate in-store with your other channels?
What are the key initiatives that you are focusing on with this integration, and why? What successes have you seen?
How do you incentivize store personnel to integrate digital programs?
How is mobile influencing the in-store experience? Has it enabled changes in your in-store experience?
Are your promotions and pricing consistent across channels? Why or why not?
How are you measuring the impact of shoppers who research online and then buy in the store? What metrics are you using, and why?
What impact does the digital footprint (web and mobile) have on in-store sales?

15:10 Continuation Of: Panel Discussion: The Digitization of the In-Store Experience to Create a Holistic Omni-Channel Strategy

What are the greatest challenges in creating an optimal omni-channel experience? To fully integrate in-store with your other channels?
What are the key initiatives that you are focusing on with this integration, and why? What successes have you seen?
How do you incentivize store personnel to integrate digital programs?
How is mobile influencing the in-store experience? Has it enabled changes in your in-store experience?
Are your promotions and pricing consistent across channels? Why or why not?
How are you measuring the impact of shoppers who research online and then buy in the store? What metrics are you using, and why?
What impact does the digital footprint (web and mobile) have on in-store sales?

Main Conference Day 2

Thursday, January 8th, 2015

14:20 Join Us In the Social Lounge For Special Networking Roundtables. Topic: Site and Conversion Optimization

Join Us In the Social Lounge For Special Networking Roundtables. Topic: Online Marketing Best Practices (Featuring PLA discussion, Impact of Google’s last update, Affiliates, etc.)

14:50 Continuation Of: Join Us In the Social Lounge For Special Networking Roundtables. Topic: Site and Conversion Optimization

Join Us In the Social Lounge For Special Networking Roundtables. Topic: Online Marketing Best Practices (Featuring PLA discussion, Impact of Google’s last update, Affiliates, etc.)