Craig Shiffrin

Director of Online Marketing
1-800Flowers.com

Check out the incredible speaker line-up to see who will be joining Craig.

Download The Latest Agenda

Main Conference Day 2

Thursday, January 8th, 2015

15:25 Panel Discussion: Developing Optimal Long And Short-Term Strategies To Allocate Your Marketing Programs And Budget

Being able to effectively allocate both budget and resources is top of mind for every retailer, no matter the industry sector. The panel delves resource management, data compilation, and the reduction of drop-offs during the purchase cycle. Ensure you are gaining an ROI on all of your marketing programs.

•Understanding how users may interact with your brand in different channels (i.e. on mobile, PC and tablets)

•Developing strategies to compile and action that data

•Understanding user behavior in terms of different channel interactions within the purchase process

•Structuring a strategy around these specific behaviors

•Developing a holistic view of the ROI of different marketing programs to accurately budget and focus resources

•Adding features and functionality that will complement these marketing programs in the future

•Maximizing your marketing spend in the short-term

•Gathering a deeper understanding, in real-time of how your customers are using different channels and devices to complete the purchase cycle