Cricket Whitton

Director of Marketing and eCommerce
Design Within Reach

Cricket Whitton is the Director of Marketing and eCommerce at Design Within Reach, the leading modern design brand in North America. At DWR she is responsible for overseeing the online business, including product management and merchandising, as well as all company wide digital customer acquisition and retention strategies.

Prior to DWR, Whitton was the General Manager of AllModern.com which is a boutique brand owned and operated by Wayfair, the largest online-only home goods retailer in the United States. She spent the early years of her career as a Portfolio Manager at the Yale Investments Office and BlackRock.

She is a graduate of Yale University with a degree in History.

Check out the incredible speaker line-up to see who will be joining Cricket.

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Main Conference Day 1

Monday, December 8th, 2014

12:15 Keynote Panel Discussion: Organizing And Executing Omni-Channel Strategies

Are you organizing your organization effectively, setting up and aligning internal goals, and developing competencies to solve the “multi-channel problem”? Our group of panelists discuss how they are executing omni-channel experiences that resonate with their customer base. Turn your multi-channel challenges into multi-channel solutions by the end of this keynote session.

• Bringing continuity to the omni-channel experience

• Solving tracking and reporting challenges to credit the sale appropriately

• Developing the appropriate KPIs

• Understanding truly what “customer-driven” means to your company, your goals, your technology stack, organizational charts, project methodology

• Creating operational efficiencies within multi-channel

• Permeating customer-driven strategies throughout your entire multi-channel organization