eTail East 2014 (past event)

August 11 - 15, 2014

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Darren Johnson, VP Digital Strategy and Product Management at Lovesac
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Darren Johnson


VP Digital Strategy and Product Management
Lovesac

Check out the incredible speaker line-up to see who will be joining Darren.

Download The Latest Agenda

Main Conference Day 1

Monday, December 8th, 2014

09:25 Keynote Panel Discussion: Staying Competitive In A Rapidly Evolving Retail World As A Multi-Channel Organization

Customer expectations are increasing rapidly today. How can you remain competitive? Our group of panelists from leading multi-channel retailers discuss how emerging trends and the latest technologies are influencing their long-term growth strategies.

• How do you get your larger organization aligned internally?
• How are you re-organizing around multi-channel?
• How do you align the customer experiences across channels?
• What around challenges are you experiencing in terms of executing multi-channel experiences?
• What success stores can you share?
• What is enabling growth within your organization? What channels are seeing the most growth, and why?

14:40 Panel Discussion: The Digitization of the In-Store Experience to Create a Holistic Omni-Channel Strategy

Retailers are trying to identify ways to blur the lines between sales channels for consumers, by integrating digital initiatives into the in-store experience. In this interactive session, our heads of e-commerce discuss the means to help customers find the products they are looking for, no matter the channel. This discussion will include answers to these questions:

  • What are the greatest challenges in creating an optimal omni-channel experience? To fully integrate in-store with your other channels?
  • What are the key initiatives that you are focusing on with this integration, and why? What successes have you seen?
  • How do you incentivize store personnel to integrate digital programs?
  • How is mobile influencing the in-store experience? Has it enabled changes in your in-store experience?
  • Are your promotions and pricing consistent across channels? Why or why not?
  • How are you measuring the impact of shoppers who research online and then buy in the store? What metrics are you using, and why?
  • What impact does the digital footprint (web and mobile) have on in-store sales?

15:10 Continuation Of: Panel Discussion: The Digitization of the In-Store Experience to Create a Holistic Omni-Channel Strategy

Retailers are trying to identify ways to blur the lines between sales channels for consumers, by integrating digital initiatives into the in-store experience. In this interactive session, our heads of e-commerce discuss the means to help customers find the products they are looking for, no matter the channel. This discussion will include answers to these questions:

  • What are the greatest challenges in creating an optimal omni-channel experience? To fully integrate in-store with your other channels?
  • What are the key initiatives that you are focusing on with this integration, and why? What successes have you seen?
  • How do you incentivize store personnel to integrate digital programs?
  • How is mobile influencing the in-store experience? Has it enabled changes in your in-store experience?
  • Are your promotions and pricing consistent across channels? Why or why not?
  • How are you measuring the impact of shoppers who research online and then buy in the store? What metrics are you using, and why?
  • What impact does the digital footprint (web and mobile) have on in-store sales?