Dave Sierk

Commercial Email Manager
Dell

Dave is email strategist for Dell’s US Consumer and Small Business group. Since joining Dell in 2007 he has worked on numerous B2B and B2C programs. During his tenure he has worked on all facets of email marketing within the company. His current focus is on technology, platforms and long term planning. Dave graduated from the University of the South with a degree in British History. He currently resides in Round Rock, TX with his wife.

Check out the incredible speaker line-up to see who will be joining Dave.

Download The Latest Agenda

Pre-Conference Summits

Saturday, November 8th, 2014

08:50 Keynote Panel Discussion: Maximizing The Deliverability Of Your Emails

As email continues to deliver an amazing ROI, ensuring your customers receive them is critical. Understand how companies both large and small can increase subscribe rates, reduce unsubscribes and drive engagement via email. Leave with strategies to increase your deliverability at the end of this session.

What are your greatest deliverability challenges?
How are you remedying those challenges?
What do you do with non-engaged customers?
Do you use direct mail or cross-channel strategies to get them engaged?
How are you able to get on a “good list” for organizations that are creating spam traps

13:55 Panel Discussion: Mobile Optimizations You Can Make To Your Email Program Now

With so much focus on responsive design, it’s important to highlight the steps taken before you even get to that level. This session walks through mobile optimized email, a key challenge for marketers today. As email is one of the number one channels used by mobile customers, ensure your program is meeting and/or exceeding customer expectations.

Is your company currently using responsive design or some variation? Why or why not?
What is something specific you have done in your email program to optimize for mobile?
How do you make a case to move towards responsive design in your program with limited resources?