Diana Plazas

Director, Global Brand Marketing
Hilton Worldwide

Diana Plazas is the Director of Global Brand Marketing for DoubleTree by Hilton, at Hilton Worldwide. In this role, Diana oversees advertising, offline and online media, as well as marketing and social media strategy for the brand and its more than 370 hotels in over 30 countries around the globe. She has been part of the team that worked on the repositioning of the brand back in 2011, as well as its award winning campaigns such as the Cookie CARE-a-van and the Little Things Project. In 2014, her team led the launch of a brand new multi-channel campaign called “First the Cookie”, as well as supporting the on-going Cookie Care global activations in partnership with Public Relations. Diana has been working with the brand specifically since 2009 and previous to that she managed search engine marketing for the Hilton Worldwide portfolio of brands, where starting in 2006 she worked on both organic and paid search marketing strategy for the Americas hotels. Previous to Hilton Worldwide, Diana worked with digital brands in both the Health & Beauty, as well as Real Estate fields.

Check out the incredible speaker line-up to see who will be joining Diana.

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Pre-Conference Summits

Saturday, November 8th, 2014

14:55 Panel Discussion: Analyzing Social Platforms To Reach Your Target Customers

Developing a scalable, cross-platform social strategy is a huge challenge for marketers today. How can you deliver the right content to the right customer at the right time, using the right platform? Our panelists talk through which platforms are most effective for their businesses and why, as well as how to execute a cross-platform campaign that resonates with your customer base.

Assessing which social platforms would be most influential for your target consumers
Delivering best-in-class content on each platform depending on your strategy for each
Evaluating the usage of newer platforms to determine which would be the best fit for your brand
Developing the business case and execution strategy for each platform
Integrating your strategy into your overall marketing mix