Dominique Raccah

Publisher and CEO
Sourcebooks

Dominique Raccah is a book publishing entrepreneur and CEO of Sourcebooks, the company she founded in 1987. From that small start, Raccah has directed a continuously growing entrepreneurial company, which is today one of the largest independent book publishers in the U.S. with dozens of bestselling authors. Growing through small and large innovations, Sourcebooks has repeatedly created new ways for readers to interact with books, from Poetry Speaks (called the “definitive anthology” of poets reading their own work) to Put Me In The Story, the successful app and website that allows you to personalize bestselling books. Today Dominique is fascinated by the digital transformation of the book and wonders what more the future might hold for books and readers.

Check out the incredible speaker line-up to see who will be joining Dominique.

Download The Latest Agenda

Main Conference Day 2

Thursday, January 8th, 2015

17:30 From $0 To Millions – How To Build An Ecommerce Strategy With Limited Resources

Learn how Put Me In The Story was able to leverage the capabilities within Sourcebooks to create a unique gift product that continually delights customers and creates advocates. In just one short year, Mike and Dominique will walk through the story on how the company’s ecommerce sales have grown from $0 to a multimillion dollar business and the valuable lessons learned along the way.

•Using customer data to find a unique product

•The Power of Failure when building a marketing strategy

•A methodology for how to sort through projects for potential opportunity

•Being agile within your marketing tactics (white-label program, etc.)