eTail East 2014 (past event)

August 11 - 15, 2014

Contact Us: 1.888.482.6012

Dominique Raccah, Publisher and CEO at Sourcebooks
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Dominique Raccah


Publisher and CEO
Sourcebooks

Check out the incredible speaker line-up to see who will be joining Dominique.

Download The Latest Agenda

Main Conference Day 2

Thursday, January 8th, 2015


17:30 From $0 To Millions – How To Build An Ecommerce Strategy With Limited Resources

Learn how Put Me In The Story was able to leverage the capabilities within Sourcebooks to create a unique gift product that continually delights customers and creates advocates. In just one short year, Mike and Dominique will walk through the story on how the company’s ecommerce sales have grown from $0 to a multimillion dollar business and the valuable lessons learned along the way.

Using customer data to find a unique product
The Power of Failure when building a marketing strategy
A methodology for how to sort through projects for potential opportunity
Being agile within your marketing tactics (white-label program, etc.)