Dr. Omer Artun

CEO and Founder
AgilOne

Omer holds a Ph.D. in computational neuroscience and physics from Brown University where he studied under Nobel Laureate Physicist, Leon Cooper, on pattern recognition, data mining and complex systems modeling at the Institute for Brain and Neural Systems. He served as an Adjunct Professor of Marketing at NYU Stern School of Business where he taught on data-driven marketing and relationship marketing. Previously, Omer was a consultant with McKinsey & Company, where he specialized in analytical areas such as pricing, direct marketing and customer segmentation. He was also a VP of strategic marketing at CDW/Micro Warehouse, a $6B direct reseller of technology products, and a marketing executive at Best Buy. It was his work as a data-driven marketer that led to the founding of AgilOne, where he aims to empower people through machine learning – starting with marketers.

Check out the incredible speaker line-up to see who will be joining Dr. Omer.

Download The Latest Agenda

Main Conference Day 1

Monday, December 8th, 2014

14:40 Panel Discussion: The Digitization of the In-Store Experience to Create a Holistic Omni-Channel Strategy

Retailers are trying to identify ways to blur the lines between sales channels for consumers, by integrating digital initiatives into the in-store experience. In this interactive session, our heads of e-commerce discuss the means to help customers find the products they are looking for, no matter the channel. This discussion will include answers to these questions:

What are the greatest challenges in creating an optimal omni-channel experience? To fully integrate in-store with your other channels?
What are the key initiatives that you are focusing on with this integration, and why? What successes have you seen?
How do you incentivize store personnel to integrate digital programs?
How is mobile influencing the in-store experience? Has it enabled changes in your in-store experience?
Are your promotions and pricing consistent across channels? Why or why not?
How are you measuring the impact of shoppers who research online and then buy in the store? What metrics are you using, and why?
What impact does the digital footprint (web and mobile) have on in-store sales?

15:10 Continuation Of: Panel Discussion: The Digitization of the In-Store Experience to Create a Holistic Omni-Channel Strategy

What are the greatest challenges in creating an optimal omni-channel experience? To fully integrate in-store with your other channels?
What are the key initiatives that you are focusing on with this integration, and why? What successes have you seen?
How do you incentivize store personnel to integrate digital programs?
How is mobile influencing the in-store experience? Has it enabled changes in your in-store experience?
Are your promotions and pricing consistent across channels? Why or why not?
How are you measuring the impact of shoppers who research online and then buy in the store? What metrics are you using, and why?
What impact does the digital footprint (web and mobile) have on in-store sales?