Edwin Lee

VP of Strategic Accounts
MediaMath

Edwin Lee, VP of Strategic Accounts, leads account teams to successfully implement MediaMath technologies to meet and exceed customer business goals and objectives. Edwin works closely with sales and custom solutions teams to bring industry-leading marketing technology solutions to customers. Edwin brings over 16 years of client service, and over 14 years in digital marketing and media, working with global Fortune 500 companies. Prior to MediaMath, Edwin spent nearly 11 years at iCrossing / Proxicom where he lead strategy, creative, web development and digital media teams. Edwin’s interest in technology and media stems from days as a technology management consultant where he transformed companies to act faster and more efficiently through the use of technology. Prior to that, he got his MBA in General Management from USC and a BA in Quantitative Economics from Stanford. Outside of work and having played competitively at Stanford, Edwin can be found on the golf course, preparing for his Sr. PGA Tour debut.

Check out the incredible speaker line-up to see who will be joining Edwin.

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Main Conference Day 1

Monday, December 8th, 2014

11:10 Keynote: Reengineering The Omni-Channel Opportunity

For retailers, the omni-channel opportunity is paramount to success. The largest retailers know that they need to execute an omni-channel strategy, however, many of advanced marketers struggle to understand the customer, and their behaviors across channels, and by channel. A programmatic solution affords marketers a view into the media and messaging that works. Mike Lamb will provide best practices on implementing programmatic to reengineer and ultimately seize the omni-channel opportunity.