Eric Feinberg

Senior Director of Product Strategy
ForeSee by Answers

Eric works with product, delivery, sales and marketing teams to ensure Answers Cloud Services brings innovation and operational excellence to its offerings. Since joining ForeSee in 2004, he has contributed to the organization’s strategic growth, particularly providing leadership around mobile solutions. Eric is an elected board member of the Digital Analytics Association (DAA) and an adjunct professor of mobile marketing at the University of California, Irvine Extension. Previously, he worked as a web analyst, multichannel strategy consultant, usability specialist and focus group moderator. Eric is a graduate of the University of Michigan.

Check out the incredible speaker line-up to see who will be joining Eric.

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Main Conference Day 2

Thursday, January 8th, 2015

09:00 Keynote: Innovating Analytics: Gaining a Competitive Advantage in a Customer-Driven World

Retailers are facing tremendous challenges as they try to navigate through today’s customer-driven landscape. As this generation of multi-channel, multi-device consumers’ expectations and technological capabilities continue to evolve so too must the analytics used to measure the experiences they have with companies.

ForeSee Senior Director of Product Strategy, Eric Feinberg, will discuss the need for a comprehensive system of metrics that eliminates metric silos to better support today’s consumer and measurement reality. He will explain how this new generation of predictive customer experience analytics can be a strategic asset and help increase the velocity of growth for retail businesses.

What You’ll Learn:

• How to connect the dots between what an anonymous visitor does online or in mobile…and connect that intent to what actually happens in the store or online at a later date

• What the next generation of Customer Experience Analytics is and how it will help you better understand the customer experience

• How predictive customer experience analytics can help you manage your business more effectively and how to take Net Promoter Score to the next level