Greg Johnson

Operating Partner / VP of User Experience and Design
Digital Fuel Capital

Greg Johnson is the Operating Partner and VP of User Experience and Design for Digital Fuel Capital. As a User Experience professional with 14 years’ experience in HCI and 10 years’ experience in E-Commerce, he has been directly responsible for the interactive design for a number of IR500 retailers. He has strong technical and design backgrounds and is a mentor and member for several associations, and a recognized leader in his field as an Invited Expert for the W3C.

Check out the incredible speaker line-up to see who will be joining Greg.

Download The Latest Agenda

Main Conference Day 2

Thursday, January 8th, 2015

14:20 NEW Interactive Workshop: Free User Testing For Your Website (Worth Over $5000)

Would you like to receive over $5000 worth of free user testing? Bring your laptop or tablet to this session. Greg has years of experience in user experience design and he’ll bring his expertise (and some amazing tools) to share with you in an interactive workshop. The focus will be three different levels of user testing. Looking for impartial feedback on your site usability? This session is for you!

Hands-off approach using usertesting.com

- Upon entering you’ll receive a URL and a code to use on a special entry page on usertesting.com

- You’ll enter the code and your site URL, and before the end of the workshop you’ll receive a 15 minute video of a user interacting with your site and providing real-time feedback

Hands on: Testing platform

- Identify areas for improvement, structure the user test, and interpret the results

- Get real-time (within 5 seconds) information

Advanced Usability: Eye tracking Technology

- This will showcase what user testing is like at an advanced level

- See a visual heat-map to help you to understand why initiatives are overlooked, or some are focused on more than others

- You’ll have a chance to receive FREE EYE-TRACKING SOFTWARE, WORTH OVER $2000!

16:30 Panel Discussion: Rethinking Usability Testing And Focusing On Long-Term ROI Drivers For Your Organization

To execute any usability testing successfully, you must have a structure to your tests. Our web production, ecommerce and usability experts talk through the process needed to set-up, execute and obtain the results you are looking for, when performing usability testing on your site.

•How are you structuring your tests, and who is involved?

•How to think about internal communication and how UX fits into the larger organization

•How are you thinking about ROI from a UX perspective?

•What KPIs are you using?