Hafez Adel

Director Of Inbound Marketing
Combatant Gentlemen

Hafez has led and grown marketing teams at startups in the e-commerce, B2B, and non-profit sectors. He is an accomplished speaker and author on digital marketing topics ranging from customer acquisition, inbound marketing, SEO, display advertising, PPC/SEM, community management, content strategy, reputation management, growth hacking, and media relations. Before joining Combatant Gentlemen, Hafez served as the Senior Director of Marketing at ReTargeter, an online advertising startup based in San Francisco.

Check out the incredible speaker line-up to see who will be joining Hafez.

Download The Latest Agenda

Main Conference Day 2

Thursday, January 8th, 2015

15:25 Panel Discussion: Developing Optimal Long And Short-Term Strategies To Allocate Your Marketing Programs And Budget

Being able to effectively allocate both budget and resources is top of mind for every retailer, no matter the industry sector. The panel delves resource management, data compilation, and the reduction of drop-offs during the purchase cycle. Ensure you are gaining an ROI on all of your marketing programs.

•Understanding how users may interact with your brand in different channels (i.e. on mobile, PC and tablets)

•Developing strategies to compile and action that data

•Understanding user behavior in terms of different channel interactions within the purchase process

•Structuring a strategy around these specific behaviors

•Developing a holistic view of the ROI of different marketing programs to accurately budget and focus resources

•Adding features and functionality that will complement these marketing programs in the future

•Maximizing your marketing spend in the short-term

•Gathering a deeper understanding, in real-time of how your customers are using different channels and devices to complete the purchase cycle

16:30 Panel Discussion: Capturing, Leveraging And Actioning Customer Data Efficiently And Effectively

Our data experts convene to outline new ways to capture customer data. With some much data at your fingertips, it is crucial to be able to harness and utilize that data in the most efficient way possible. By the end of this panel discussion, you’ll develop a holistic view of your data sets and disseminate that information back out to your rest of your organization.

•Using first, second and third party data sets for targeting customers

•Combining these data sets to obtain a holistic view of your customer

•Going beyond A/B and multivariate testing

•Using an integrating tool for targeting after your data sets have been integrated

•Consolidating all of your data providers onto one platform to obtain this holistic view