Igor Krakovsky

VP Online Acquisition
Beachbody

Igor Krakovsky is an experienced online marketing professional with a successful track record of creating and executing strategies to drive traffic, conversion and revenue on consumer & business websites. Over the last 16 years in the Internet space, Igor gained a strong expertise in e-commerce management, acquisition and retention marketing, online merchandising, analytics, and budgeting & forecasting. Igor is an entrepreneurial leader with proven abilities to adopt new functionality in the constantly evolving online space. He thrives both in established as well as start-up environments. Having to build multiple online acquisition and retention programs for companies such as Bidz.com, Edmunds.com, Digital Room and Beachbody, Igor understands digital space very well and can navigate the ever-changing waters of Internet Marketing efficiently and successfully.

Check out the incredible speaker line-up to see who will be joining Igor.

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Pre-Conference Summits

Saturday, November 8th, 2014

09:25 Keynote Panel Discussion: The Latest In Search Trends To Breathe New Life Into Your Programs

Dissect the changing search landscape and understand how to manage and optimize your programs. Our panelists present key changes, how to navigate through them, and tap into multi-device search strategies to increase traffic.

What are the latest changes in paid search and how are they impacting your programs?
How specifically are you dealing with mobile? How is the market shifting with your customer base? What can you do to help build internal advocacy around mobile within your respective organizations?
With the changes that are happening with natural search and increase in PLAs, what are some tips you can offer for managing PLAs? What are some effective ways to measure the impact of natural search?

11:50 Panel Discussion: Building Out An Effective PLA Campaign

There are more questions that answers when it comes to building successful PLA campaigns, but our panelists are presenting best practices within their own campaigns to share. They’ll discuss tried and true tactics surrounding structuring your campaigns, budget management to gain an effective ROI, leveraging shopping feeds, and a review of the most effect tools (bid tools, etc.) available to optimize your feeds.

How are you structuring your campaigns?
How do you view PLAs: it shopping feed vs. bid paid search? A hybrid?
Are you leveraging shopping feeds to manage your campaign?
How are you leveraging product data?
When you are auditing an account, what do you look for?
What are the tools (bid tools, spreadsheet base) that you are using?
Do you have margin data that you are leveraging?
Are you optimizing the feed based on the margin?
What trigger points/metrics led you down to a decision around segmenting in terms of how a website is categorized, or an ROIS?