Jamie Braxton

Marketing Manager
US Mattress

Since joining US Mattress in 2008, Jamie has an impressive track record of helping US Mattress improve their marketing and sales. In 2012, Jamie launched the email marketing program at US Mattress from the ground up and currently delivers millions of emails each year to 200,000+ subscribers. He is also responsible for creating the company’s first customer rewards program that launched June 2014. In addition to these accomplishments, Jamie manages paid search, social media, remarketing, display ads, and developing strategic partnerships with new and innovative technologies to help growth. Jamie graduated with a B.S. in Business Administration with a double major in Marketing and Logistics from Central Michigan University.

Check out the incredible speaker line-up to see who will be joining Jamie.

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Pre-Conference Summits

Saturday, November 8th, 2014

08:50 Keynote Panel Discussion: Maximizing The Deliverability Of Your Emails

As email continues to deliver an amazing ROI, ensuring your customers receive them is critical. Understand how companies both large and small can increase subscribe rates, reduce unsubscribes and drive engagement via email. Leave with strategies to increase your deliverability at the end of this session.

What are your greatest deliverability challenges?
How are you remedying those challenges?
What do you do with non-engaged customers?
Do you use direct mail or cross-channel strategies to get them engaged?
How are you able to get on a “good list” for organizations that are creating spam traps