eTail East 2014 (past event)

August 11 - 15, 2014

Contact Us: 1.888.482.6012

Jeff Barto, Trust Strategist at Symantec
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Jeff Barto


Trust Strategist
Symantec

Check out the incredible speaker line-up to see who will be joining Jeff.

Download The Latest Agenda

Main Conference Day 1

Monday, December 8th, 2014


08:50 Keynote: Increase Trust on Your Website to Drive Conversions

Trust drives conversions, but it doesn’t stop there. Trust also increases e-Commerce traffic, deeper customer interaction, and site stickiness. Come find out how trust differentiates your brand and validates your site, creates free search preference, improves click-through rates and reduces cart abandonment while reducing security risks. Become the darling of your search team, the ROI enabler of your CIO, and the habit changer of comparison shoppers.

Learn about:

Creating preference for your site before customers even arrive
The top 10 ways you lose a customer’s trust-and their business
Driving a customer to, through, and beyond your funnel with trust
Inspiring peace of mind by warding off fraudsters, phishers and attackers