Jeff Barto

Trust Strategist
Symantec

Jeff is a trust strategist and advocate in Symantec’s Trust Services and Website Security Solutions group, and he’s passionate about inspiring and projecting trust on the internet. Jeff’s experience in product management within the IT security and mobile space spans 12 years, largely at Symantec and Hewlett-Packard. Equally a veteran at technology marketing and running customer contact organizations, Jeff offers a unique and engaging perspective for maximizing the value – and rewards – of trust and security.

Check out the incredible speaker line-up to see who will be joining Jeff.

Download The Latest Agenda

Main Conference Day 1

Monday, December 8th, 2014

08:50 Keynote: Increase Trust on Your Website to Drive Conversions

Trust drives conversions, but it doesn’t stop there. Trust also increases e-Commerce traffic, deeper customer interaction, and site stickiness. Come find out how trust differentiates your brand and validates your site, creates free search preference, improves click-through rates and reduces cart abandonment while reducing security risks. Become the darling of your search team, the ROI enabler of your CIO, and the habit changer of comparison shoppers.

Learn about:

• Creating preference for your site before customers even arrive

• The top 10 ways you lose a customer’s trust-and their business

• Driving a customer to, through, and beyond your funnel with trust

• Inspiring peace of mind by warding off fraudsters, phishers and attackers