Jeff Morris

Vice President Product Marketing
GoodData

Jeff is a veteran in the BI and Analytics space with over 11 years of technical product marketing and product management experience at Actuate, one of the leading open source BI vendors. His career began in 1989 at a software engineering vendor, IDE where he was first introduced to analytics, and he ran marketing communications at Forte Software during its IPO (later purchased by Sun). He’s held product management roles Borealis Technology, an early sales automation vendor, and for five years with open source pioneer, Sendmail.

Check out the incredible speaker line-up to see who will be joining Jeff.

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Pre-Conference Summits

Saturday, November 8th, 2014

11:05 Leveraging Social Analytics for Competitive Success

The rise of social media has led to huge potential for understanding and engaging with customers through multiple touch points. Facebook and Twitter combined reach over 1.5 billion users, not even taking into account LinkedIn, Google , YouTube, Pinterest, blogs and review sites that reach millions more. This creates a huge opportunity for companies to harness customer interactions and use them to better market and deliver products. Finding meaning in people’s comments to drive company success is a Business Intelligence challenge. In this session, Jeff Morris, GoodData's Vice President of Product Marketing, will outline the advantages of leveraging social data and the best practices for accessing and analyzing that data to gain a competitive edge.