Jennifer Fitzpatrick

Social Media and Brand Manager
Deb Shops

At Deb Shops, Jennifer Fitzpatrick leads the social media department, building the company's social media fan base from 30,000 to over 2 million within two years. She focuses on utilizing all applicable social media platforms to increase brand awareness and gain valuable insights on current and potential customers

Check out the incredible speaker line-up to see who will be joining Jennifer.

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Pre-Conference Summits

Saturday, November 8th, 2014

13:55 Assessing The Effectiveness Of Social Platforms: Participation To Drive Traffic And Engagement

As the head of social media at Deb Shops, Jennifer manages their social programs to drive engagement and community around their brand. In this session, she presents examples of compelling and engaging content that differs per platform, experimentation of new platforms on an ongoing basis and how to collaborate with your buying department in order to create cohesive stories.

Understanding which social platform is most influential for your target consumers
Creating content for specific platforms
Examining newer platforms and determining whether to participate
Building a social game-plan and strategy for each platform, and where you can save time by cross-platform promotions
Being efficient with your bandwidth and getting buy-in from other departments to produce expert content