Jessica Woodbury

Social Media Manager
Alex + Ani

A tried-and-true Rhode Islander, Jessica Woodbury found her niche when she joined area lifestyle brand Alex and Ani as the Social Media Manager in late 2012. Over the course of the last year and a half, she has helped build out and manage a team of seven people – all of whom share the same passion she does for storytelling through social media and content marketing. Their unique, no-Tweet-left-behind approach has gained them national recognition during major events like Super Bowl XLVIII and the 2014 Sochi Winter Olympic Games. In April of 2014, she was promoted to Senior Manager, Social Media and Customer Engagement. Before transitioning into the retail vertical, Woodbury worked in magazine publishing for nine years where she served as Managing Editor overseeing two titles, their websites and respective social media strategies.

Check out the incredible speaker line-up to see who will be joining Jessica.

Download The Latest Agenda

Pre-Conference Summits

Saturday, November 8th, 2014

09:05 Keynote Panel Discussion: Building A Successful Social Strategy: Engagement, Measurement And Storytelling

Engagement and ROI questions are top of mind (and often times the focus is shifting from one to the other in terms of social strategies) for retailers today. Senior executives from apparel, jewelry, travel and hospitality and knitting/crafting come together to review the keys to their successful social campaigns and most importantly, what they are measuring, how they are engaging customers, what’s working and what’s driving sales for their businesses.

Which platforms or channels are you using for your social strategy? Why?
How do you pick which channels to focus on for your social strategy (Facebook, Twitter, Pinterest, Instagram, Tumblr, Vine, etc.)?
How do you address whether or not they are revenue drivers, brand builders or both?
What tools did you use to measure the results of your programs?
What pitfalls should be avoided when crafting a cohesive social strategy?

14:55 Panel Discussion: Analyzing Social Platforms To Reach Your Target Customers

Developing a scalable, cross-platform social strategy is a huge challenge for marketers today. How can you deliver the right content to the right customer at the right time, using the right platform? Our panelists talk through which platforms are most effective for their businesses and why, as well as how to execute a cross-platform campaign that resonates with your customer base.

Assessing which social platforms would be most influential for your target consumers
Delivering best-in-class content on each platform depending on your strategy for each
Evaluating the usage of newer platforms to determine which would be the best fit for your brand
Developing the business case and execution strategy for each platform
Integrating your strategy into your overall marketing mix