Jill Renslow

Vice President Business Development & Marketing
Mall of America

As vice president of business development and marketing with Mall of America, Jill Renslow is responsible for working with new and existing tenants to create unique experiences and drive sales and traffic. Bringing over 16 valuable years of development experience with Mall of America, Jill oversees retail marketing, advertising, digital media, mall, park and theatre marketing. She is also charged with forming strategic partnerships and technology advancements to enhance the guest experience. Working with various innovative partners, the goal is to develop and integrate emerging technologies into both Mall of America retail and entertainment environments.

During her tenure, Renslow oversaw the $25 million rebranding effort of the nation’s largest indoor amusement park, Nickelodeon Universe, as well as annual enhancements including new rides, attractions and partnerships. She also managed a $2 million renovation of Theatres at Mall of America, adding 3D technology, DBOX seating, StarBar and V.I.P. Theater. Improvements to the theater contributed to a 35 percent increase in gross revenue and a 26 percent decrease in expenses.

Renslow holds a bachelor of arts degree in marketing communications from St. Cloud State University and a masters in business communication from the University of St. Thomas. She currently holds board positions on the MN Chamber of Commerce and the MN Retailer Association.

Check out the incredible speaker line-up to see who will be joining Jill.

Download The Latest Agenda

Pre-Conference Summits

Saturday, November 8th, 2014

10:05 Keynote: Community Service: Listen, Connect And Engage To Create New Customer Relationships

It’s all about putting the customer first. The future of communication is about less talking and more listening and creating regular conversations with customers. Communities are not a marketing tactic; they’re at the core of what’s important.

Take a look inside the new communication center at Mall of America to see how the Mall is engaging communities of influencers and brand ambassadors to build authentic relationships. Also, explore how powerful retail brands are enabling consumers to communicate with each other while customizing content to engage with their own communities.

• Build authentic relationships through the exchange of common interests and storytelling instead of broadcasting brand messages.

• Connect to your community and motivate them to share your story by enabling customers to have conversations with each other; it’s about growth not creation.

• Clarify your goals. Devise a communication strategy. Develop the ROI – new customers, new sales or enhanced reputation.