Julia Quinn

Director of Social Media
Amtrak

Julia Quinn is the driving force in building the Amtrak social media program from scratch and has quickly brought it to the forefront within the transit industry. Julia is responsible for managing and executing programs that infuse smart, creative and measureable digital components into integrated communication campaigns that focus on advancing Amtrak’s vision and strategic plan. Amtrak, the national rail operator, connects America in safer, greener and healthier ways. Amtrak operates more than 300 trains each day to more than 500 destinations, connecting small towns to big cities and everywhere in between.

Prior to working at Amtrak, she developed and executed strategic online marketing, communications and business intelligence campaigns for Fortune 500 companies at a boutique digital agency. She was named one of Mass Transit magazine’s 2013 Top 40 Under 40.

Check out the incredible speaker line-up to see who will be joining Julia.

Download The Latest Agenda

Pre-Conference Summits

Saturday, November 8th, 2014

09:05 Keynote Panel Discussion: Building A Successful Social Strategy: Engagement, Measurement And Storytelling

Engagement and ROI questions are top of mind (and often times the focus is shifting from one to the other in terms of social strategies) for retailers today. Senior executives from apparel, jewelry, travel and hospitality and knitting/crafting come together to review the keys to their successful social campaigns and most importantly, what they are measuring, how they are engaging customers, what’s working and what’s driving sales for their businesses.

Which platforms or channels are you using for your social strategy? Why?
How do you pick which channels to focus on for your social strategy (Facebook, Twitter, Pinterest, Instagram, Tumblr, Vine, etc.)?
How do you address whether or not they are revenue drivers, brand builders or both?
What tools did you use to measure the results of your programs?
What pitfalls should be avoided when crafting a cohesive social strategy?

14:55 Panel Discussion: Analyzing Social Platforms To Reach Your Target Customers

Developing a scalable, cross-platform social strategy is a huge challenge for marketers today. How can you deliver the right content to the right customer at the right time, using the right platform? Our panelists talk through which platforms are most effective for their businesses and why, as well as how to execute a cross-platform campaign that resonates with your customer base.

Assessing which social platforms would be most influential for your target consumers
Delivering best-in-class content on each platform depending on your strategy for each
Evaluating the usage of newer platforms to determine which would be the best fit for your brand
Developing the business case and execution strategy for each platform
Integrating your strategy into your overall marketing mix