Kathleen Chambard

Director of Digital Marketing
Scholastic

Kathleen Chambard has worked for eScholastic since 2006. Crafting digital marketing plans to support new product launches is a mission-critical aspect of Kathleen’s role at Scholastic. As Senior Director of Digital Marketing, Kathleen focuses on marketing and strategic planning for Scholastic.com's Educator and School-to-Home channels. In this position she orchestrates digital campaigns in display, social, search, as well as email marketing. Prior to joining Scholastic, Kathleen held several marketing and creative services roles for both large and small companies, from online start-ups like Babyzone.com to international media companies such as Bertelsmann/BMG Classics. Kathleen received her Bachelor of Arts in Communications and German from the University of Colorado at Boulder.

Check out the incredible speaker line-up to see who will be joining Kathleen.

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Main Conference Day 1

Monday, December 8th, 2014

16:55 Panel Discussion: Integrating An Omni-Channel Mindset Throughout Your Organization

The foundation to create dynamic multi-channel customer experiences begins with internal organization around multi-channel. Our panelists walk through how they have been integrated organizations, including structure and organization, as well as tracking and quantifying their efforts. Understand how to transform your organization after attending this interactive panel session.

When looking at your planning, strategy and resources, how can you truly become a omni-channel organization?
How does an organization set themselves up for this type of integration?
What is the right way to structure the organization to become truly omni-channel?
How does this change reflect in your communications and marketing practices on the consumer-facing end?