Ken Frazza

Director Web Production
Century 21 Stores

Ken Frazza is the Director of Web Production for c21stores.com which is owned and operated by Century 21 Department Store. C21stores.com is a retail fashion clothing and accessories ecommerce site. Ken runs the web production team which is responsible for everything done on the website as well as developing a positive customer experience.

Ken has been in the website development business since 1996 and has been developing ecommerce websites since 2001. Along the way, Ken has worked in every aspect of running an ecommerce website including, IT, development, hosting, creative (Shooting product Images and writing product descriptions), Internet Marketing (SEO, Pay Per Click) studying analytics and user experiences and more.

Check out the incredible speaker line-up to see who will be joining Ken.

Download The Latest Agenda

Main Conference Day 1

Monday, December 8th, 2014

17:40 Panel Discussion: Acquiring Customers Through Mobile Devices

Given the investment dollars needed to sustain mcommerce, its important to receive an ROI. Our panelists review the role of mobile within their organizations, how they are capturing mobile traffic, and whether their programs are headed in the future.

How are you using mobile marketing?
For apps? Sites? Both?
For Brand promotions, app downloads, for specific campaigns?
Where is it working?
How is it working?
What have been your results?

Main Conference Day 2

Thursday, January 8th, 2015

15:25 Panel Discussion: Setting The Bar For Website Experiences To Increase Customer Engagement And Sales

Consumer expectations around digital experiences continue to increase. How can you keep pace? This panel lays the foundation for web experiences today, how to maximize your site experience and ensure you are driving conversions with every customer interaction.

How is website interactivity evolving?
What new UI technologies are gaining traction?
What are you doing that is innovative from a web design point of view?

16:30 Panel Discussion: Rethinking Usability Testing And Focusing On Long-Term ROI Drivers For Your Organization

To execute any usability testing successfully, you must have a structure to your tests. Our web production, ecommerce and usability experts talk through the process needed to set-up, execute and obtain the results you are looking for, when performing usability testing on your site.

•How are you structuring your tests, and who is involved?

•How to think about internal communication and how UX fits into the larger organization

•How are you thinking about ROI from a UX perspective?

•What KPIs are you using?