eTail East 2014 (past event)

August 11 - 15, 2014

Contact Us: 1.888.482.6012

Lars Crama, Data Driven Marketing Enthusiast at 2organize (Oxyma Group)

Lars Crama


Data Driven Marketing Enthusiast
2organize (Oxyma Group)

Check out the incredible speaker line-up to see who will be joining Lars.

Download The Latest Agenda

Main Conference Day 2

Thursday, January 8th, 2015


14:50 How to Win Your Customers Hearts and Minds? – Cross-Channel Loyalty Program Case

Lars Crama, Director at 2organize, together with Selligent, omnichannel audience engagement solution, explain the multichannel approach and other key success factors of the loyalty program launched by A.S.Watson, the world's largest health, beauty & lifestyle retailer, for its brand Kruidvat in the Benelux.

While more than ever marketers are eager to engage their customers, few Loyalty cards survive. So how has A.S.Watson been able to activate this card active in more than 25% of all households in the Netherlands? Showing great conversions and results? Just attend this session and you will know!