Lars Crama

Data Driven Marketing Enthusiast
2organize (Oxyma Group)

Hi, my name is Lars. I help organizations to get, grow and keep happy and valuable customers. Taking a data driven approach to marketing, sales and service. Over the past 13+ years, I've worked for leading global companies including AS Watson, Liberty Global, Siemens, Unilever, Vodafone and 10 of the top 20 largest corporates in the Netherlands. Much of my inspiration comes from meeting other enthusiasts around the world and from the years I've spent in the emerging markets China and South Africa. I currently head consulting engagements and innovations at 2organize, the Dutch leader in 1-to-1 marketing performance.

When I am not improving marketing performance, I travel as much as I can with my wife, daughter and son. - See more at: http://nl.linkedin.com/in/larscrama/ or follow me via Twitter @larscrama

Check out the incredible speaker line-up to see who will be joining Lars.

Download The Latest Agenda

Main Conference Day 2

Thursday, January 8th, 2015

14:50 How to Win Your Customers Hearts and Minds? – Cross-Channel Loyalty Program Case

Lars Crama, Director at 2organize, together with Selligent, omnichannel audience engagement solution, explain the multichannel approach and other key success factors of the loyalty program launched by A.S.Watson, the world's largest health, beauty & lifestyle retailer, for its brand Kruidvat in the Benelux.

While more than ever marketers are eager to engage their customers, few Loyalty cards survive. So how has A.S.Watson been able to activate this card active in more than 25% of all households in the Netherlands? Showing great conversions and results? Just attend this session and you will know!