Laurie Meisel

Social Media & Digital Marketing Strategist and Executive Coach
LaurieMeisel.com

Laurie A. Meisel is an award-winning Social Media & Digital Marketing Strategist and Executive Coach. Based in New York City, she works with businesses of all sizes, including Fortune 500 companies, to help them develop their "social voice." She is a go-to guru for her customized media seminars and private coaching with professionals at all levels, up to and including the C-suite. Her expertise includes corporate training, strategy, community building, and executive coaching. Recent clients include Working Mother Media, American Business Media, Standard and Poor’s, the Administrative Professionals Conference and the Women’s Initiative for Networking and Success. During her 15-year tenure with McGraw-Hill Construction, Meisel was the guiding force behind establishing and maintaining the firm’s expanding presence on multiple social networks. She was a founding member of the McGraw-Hill Social Media Council, and has been recognized with multiple Jesse H. Neal Awards—known as the Pulitzer Prize of business media—for her social media efforts with Architectural Record, Engineering News-Record and GreenSource magazines.

Check out the incredible speaker line-up to see who will be joining Laurie.

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Pre-Conference Summits

Saturday, November 8th, 2014

12:10 NEW: Interactive Workshop: Pinterest and Instagram

Laurie A. Meisel is an award-winning Social Media and Digital Marketing Strategist and Executive Coach. A long-time advocate of social media, Laurie was formally the creative force responsible for establishing and maintaining McGraw-Hill Construction’s presence on Twitter, LinkedIn, and Facebook. She brings her years of expertise to eTail, to host a hands-on workshop focused on the hottest social platforms.

This interactive workshop will review case studies for popular brands, best practices, what to do (and not to do) with these essential visual mediums. Is your brand effectively using these social networks? We’ll roll up our sleeves and review a selection of participants' brand pages and streams, reviewing strengths, weaknesses, and identify areas for growth. Leave with actionable changes and updates to ensure your social presence is as effective as possible.