Lee Carson

Senior Manager, Digital Experiments
Marriott International

Marriott's Digital Experiments team is responsible for the discovery of around a $1 billion (expected reservation revenue) in user experience changes across Marriott.com and Marriott’s international websites.

Lee manages a global-distributed team that works with business stakeholders to identify Key Performance Indicators (KPIs) and implement revenue and Conversion Rate Optimization (CRO) tactics for Marriott's core digital reservation products, including hotel search, online reservations and its portfolio of 4,000 hotel microsites.

Lee has spent over 15 years in digital, starting his career as a web designer before moving onto web development, analytics and marketing. With such a broad skillset, his co-workers jokingly refer to him as MacGyver—just without the duck tape. He previously worked at Black & Decker and several agencies around Baltimore before joining Marriott in 2010. Lee received a BA in Communications from Virginia Tech and a MBA from Johns Hopkins University.

Check out the incredible speaker line-up to see who will be joining Lee.

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Main Conference Day 2

Thursday, January 8th, 2015

17:30 How To Scale Your Optimization Program Across Business Units And Brands

Building a successful optimization program presents an array of obstacles, from executive education and buyoff, to balancing the right resources to support it. And how do you scale it to support each organizational branch as a business of one? Marriott International shares how it grew its program swiftly by evangelizing its progress and success, and how Marriott plans to continue the program’s growth throughout the organization to serve each hotel and hotel brand on its own.

•Learn how a customer-centric approach is key to program success

•Hear key considerations for building an optimization program that scales

•Identify which capabilities Marriott leans on to stretch its program to each brand and channel