Loren McDonald

VP Industry Relations
Silverpop

McDonald’s role at Silverpop is to educate clients and prospects on best practices and emerging trends in email, mobile and social marketing and marketing automation. He has 30 years of experience in marketing, consulting and strategic planning. McDonald has held executive marketing positions at companies including Lyris, Inc., EmailLabs, USWeb/CKS and Arthur Andersen.

He has written more than 500 articles and blogs, is a frequent speaker and is author of the ebook “Almost Everything You Wanted to Know About Email Marketing.” He has won several awards including the eec 2011 Marketer of the Year and the 2005 American Business Award's (The Stevie's) Marketing Executive of the Year.

Check out the incredible speaker line-up to see who will be joining Loren.

Download The Latest Agenda

Main Conference Day 1

Monday, December 8th, 2014

15:45 Successfully Use Email to Close the Smartphone Browse-To-Buy Gap

It’s likely that many people are viewing your emails and visiting your website on their smartphones. But how many of them are converting? Conversions can be negatively impacted by various factors, including clicking from a mobile-friendly email to a non-mobile website or landing page, distractions and multitasking on the part of the recipient and the awkward or time-consuming registration and payment process on a small screen.

While addressing some conversion roadblocks might require extensive website and ecommerce makeovers, email can be a key tool in helping to take the friction out of smartphone shopping.

In this session, McDonald will highlight tactics designed to make your emails an engaging (and mobile-friendly) experience that will lead consumers to keep your messages in their inboxes until they're ready to act, including:

• Use responsive design techniques

• Add an email message to your onboarding program that encourages customers to register an account and/or store payment information

• Promoting social sign-in

• Creating educational emails for your shoppers

• Re-sending

• And much more