Marta Dalton

Manager of eCommerce and Digital Strategy
Wesco

Marta Dalton leads the eCommerce department at WESCO Distribution as the Manager of eCommerce and Digital Strategy. Prior to WESCO, she was the merchandising and marketing manager at Online Stores, an IR500 retailer. Her background also includes time in product management and software development in a variety of industries including gaming, solar technology and web applications; and she considers herself fluent in translating “techie” to English and vice versa to provide superior customer experiences on the web.

Check out the incredible speaker line-up to see who will be joining Marta.

Download The Latest Agenda

Pre-Conference Summits

Saturday, November 8th, 2014

14:00 Panel Discussion: Executing An Effective SEO Strategy

SEO has always been part art and part science, and this session provides both techies and non-techies with tools that can help you make better use of what is always a limited amount of time and resources. We’ll discuss a variety of tips and tricks that help you dive into your data, tweak your code, and unleash your research to enhance your SEO performance no matter how big or small your team is. No coding background required!

New methods of uncovering keyword targets
Using Analytics and Excel to identify your best & worst performing areas
Techie tips to make your site perform at its best for organic search

eTail East 2014 (past event)

Marta Dalton

Pre-Conference Summits

14:00 Panel Discussion: Executing An Effective SEO Strategy

14:40 10 SEO Hacks To Make The Most Of Your Time