Matthew Hardgrove

Director of Marketing
HomeClick

Matthew has 8 years experience in the home improvement ecommerce space. He is currently the Director of Marketing at Homeclick, a one-stop shop for all things home improvement. In this role he oversees all aspects of the growth and marketing of Homeclick.com to establish the company as the premier brand of home goods. Matt has been instrumental in Homeclick’s growth, focusing his efforts not only on marketing but on customer experience & usability as well.

He is currently working with the Homeclick team on a project to evolve their website into a social commerce experience. He credits the company mission of helping people to create their dream home for its success thus far, and he is applying this same philosophy into the evolution of the company. Moving forward, Homeclick won’t just be about buying products for your home -- it will be about finding inspiration, creating projects, connecting with brands, finding professionals, discussing home renovation & design, and more!

Check out the incredible speaker line-up to see who will be joining Matthew.

Download The Latest Agenda

Pre-Conference Summits

Saturday, November 8th, 2014

09:25 Keynote Panel Discussion: The Latest In Search Trends To Breathe New Life Into Your Programs

Dissect the changing search landscape and understand how to manage and optimize your programs. Our panelists present key changes, how to navigate through them, and tap into multi-device search strategies to increase traffic.

What are the latest changes in paid search and how are they impacting your programs?
How specifically are you dealing with mobile? How is the market shifting with your customer base? What can you do to help build internal advocacy around mobile within your respective organizations?
With the changes that are happening with natural search and increase in PLAs, what are some tips you can offer for managing PLAs? What are some effective ways to measure the impact of natural search?

14:00 Panel Discussion: Executing An Effective SEO Strategy

SEO has always been part art and part science, and this session provides both techies and non-techies with tools that can help you make better use of what is always a limited amount of time and resources. We’ll discuss a variety of tips and tricks that help you dive into your data, tweak your code, and unleash your research to enhance your SEO performance no matter how big or small your team is. No coding background required!

New methods of uncovering keyword targets
Using Analytics and Excel to identify your best & worst performing areas
Techie tips to make your site perform at its best for organic search