Michael Brown

Director of Strategic Accounts
StrikeIron

Since joining StrikeIron in 2011, Michael has a successful track record of helping Fortune 250 organizations improve their email marketing programs and data quality efforts. Serving as a Strategic Account Manager, Michael has worked closely with StrikeIron’s largest enterprise retail clients by advising them on best practices around email acquisition and retention with the goal of maximizing campaign performance and the revenue generated from that channel. Michael is a graduate of the University of North Carolina at Chapel Hill.

Check out the incredible speaker line-up to see who will be joining Michael.

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Pre-Conference Summits

Saturday, November 8th, 2014

08:50 Keynote Panel Discussion: Maximizing The Deliverability Of Your Emails

As email continues to deliver an amazing ROI, ensuring your customers receive them is critical. Understand how companies both large and small can increase subscribe rates, reduce unsubscribes and drive engagement via email. Leave with strategies to increase your deliverability at the end of this session.

What are your greatest deliverability challenges?
How are you remedying those challenges?
What do you do with non-engaged customers?
Do you use direct mail or cross-channel strategies to get them engaged?
How are you able to get on a “good list” for organizations that are creating spam traps