eTail East 2014 (past event)

August 11 - 15, 2014

Contact Us: 1.888.482.6012

Michael Stricker, U.S. Marketing Director at SEMrush
SEMrush Logo

Michael Stricker


U.S. Marketing Director
SEMrush

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda

Pre-Conference Summits

Saturday, November 8th, 2014


09:25 Keynote Panel Discussion: The Latest In Search Trends To Breathe New Life Into Your Programs

Dissect the changing search landscape and understand how to manage and optimize your programs. Our panelists present key changes, how to navigate through them, and tap into multi-device search strategies to increase traffic.

  • What are the latest changes in paid search and how are they impacting your programs?
  • How specifically are you dealing with mobile? How is the market shifting with your customer base? What can you do to help build internal advocacy around mobile within your respective organizations?
  • With the changes that are happening with natural search and increase in PLAs, what are some tips you can offer for managing PLAs? What are some effective ways to measure the impact of natural search?

14:00 Panel Discussion: Executing An Effective SEO Strategy

SEO has always been part art and part science, and this session provides both techies and non-techies with tools that can help you make better use of what is always a limited amount of time and resources. We’ll discuss a variety of tips and tricks that help you dive into your data, tweak your code, and unleash your research to enhance your SEO performance no matter how big or small your team is. No coding background required!
  • New methods of uncovering keyword targets
  • Using Analytics and Excel to identify your best & worst performing areas
  • Techie tips to make your site perform at its best for organic search