Mike Zuccato

Director Of Online Marketing
Sourcebooks

Mike brings over 15 years of experience managing all facets of e-commerce related businesses across many different industries. In addition to leadership on the online marketing side, he also possesses several years of IT management experience allowing him to look at opportunities through multiple lenses. His specialty is in finding creative solutions to power customer acquisition strategy within cost objectives. Over the past, Mike's been able to bring innovative marketing strategies to the financial, entertainment and consumer goods industries.

Check out the incredible speaker line-up to see who will be joining Mike.

Download The Latest Agenda

Main Conference Day 2

Thursday, January 8th, 2015

17:30 From $0 To Millions – How To Build An Ecommerce Strategy With Limited Resources

Learn how Put Me In The Story was able to leverage the capabilities within Sourcebooks to create a unique gift product that continually delights customers and creates advocates. In just one short year, Mike and Dominique will walk through the story on how the company’s ecommerce sales have grown from $0 to a multimillion dollar business and the valuable lessons learned along the way.

•Using customer data to find a unique product

•The Power of Failure when building a marketing strategy

•A methodology for how to sort through projects for potential opportunity

•Being agile within your marketing tactics (white-label program, etc.)