Rose Hamilton

EVP & CMO
Pet360 Inc.

Rose has over two decades of experience in building direct-to-consumer, multi-channel businesses with expertise in e-commerce strategy, direct response marketing, brand building, and consumer analytics/insights. Rose previously served as the Vice President of E-commerce for Ann Taylor and LOFT brands, where she oversaw online marketing strategy and analytics for anntaylor.com and loft.com. Rose focused on bringing the brands to life in the online environment to drive multi-channel customer acquisition, engagement and conversion. Prior to joining Ann Taylor Stores, Rose led online marketing, merchandising, and loyalty programs for a variety of leading retailers and financial services organizations, including Chico’s FAS, Best Buy, Wilsons Leather and US Bank.

Check out the incredible speaker line-up to see who will be joining Rose.

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Main Conference Day 2

Thursday, January 8th, 2015

14:20 Customer Engagement Is The New Marketing

In this session, Rose Hamilton, EVP & CMO of Pet360, will discuss best practices for developing a customer engagement strategy that provides value to your customers beyond the products you sell. Rose will walk through the development of Pet360.com, an integrated media and ecommerce experience that offers pet parents 360 degree solutions. The average cost per visit to Pet360.com is 77% lower than their pure-play ecommerce site. Monthly traffic to Pet360.com is 206% higher than their pure-play ecommerce site. Sixteen percent of buyers on Pet360.com also view content and engage with other areas of the site, resulting in increased pages per visitor and time on site. Rose will also address ways retailers can begin to see an immediate ROI from their customer engagement efforts.

15:25 Women In (r ) eTail Networking Roundtable (Retailer-Only) & Cocktail Hour

This brand new networking session brings together female eCommerce executives, from every size organization. If you are looking to meet with other dynamic women leading the charge in ecommerce, this is the session for you.