Roy Steves

CMO
Pool Supply World

Roy Steves has a background as a programmer, and uses those technical talents to lead an automation-focused marketing team at PoolSupplyWorld. During his tenure, PoolSupplyWorld has developed successful in-house PPC, social, email, affiliate, and CSE programs--which combined, earned hundreds of thousands of new customers, and more than doubled revenue."

Check out the incredible speaker line-up to see who will be joining Roy.

Download The Latest Agenda

Main Conference Day 2

Thursday, January 8th, 2015

14:20 The Next Phase of Attribution: Empowering Marketers To See What Is Successful Beyond Simple Last Click

Attribution modeling remains a struggle for many retailers, and Roy talks through his attribution journey. Is your model working? Are you using the most effective tools to analyze beyond the last click? Understand how to get more out of your model to effectively allocate your resources by the end this session.

•Modeling your data in a more robust way and scaling your attribution model

•Having powerful tools at your disposal that interact with the ability for your company to make changes

•Tying attribution back into actionable insights

- What is really working in terms of your touchpoints and programs

- How you are measuring the success of your model

- Refining and iterating your model accordingly based on these measurements

•Continuing the omni-channel conversation

15:25 Panel Discussion: Developing Optimal Long And Short-Term Strategies To Allocate Your Marketing Programs And Budget

Being able to effectively allocate both budget and resources is top of mind for every retailer, no matter the industry sector. The panel delves resource management, data compilation, and the reduction of drop-offs during the purchase cycle. Ensure you are gaining an ROI on all of your marketing programs.

•Understanding how users may interact with your brand in different channels (i.e. on mobile, PC and tablets)

•Developing strategies to compile and action that data

•Understanding user behavior in terms of different channel interactions within the purchase process

•Structuring a strategy around these specific behaviors

•Developing a holistic view of the ROI of different marketing programs to accurately budget and focus resources

•Adding features and functionality that will complement these marketing programs in the future

•Maximizing your marketing spend in the short-term

•Gathering a deeper understanding, in real-time of how your customers are using different channels and devices to complete the purchase cycle