Sara Onken

Digital Marketing Consultant
Steelcase

Check out the incredible speaker line-up to see who will be joining Sara.

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Main Conference Day 1

Monday, December 8th, 2014

12:15 Keynote Panel Discussion: Organizing And Executing Omni-Channel Strategies

Are you organizing your organization effectively, setting up and aligning internal goals, and developing competencies to solve the “multi-channel problem”? Our group of panelists discuss how they are executing omni-channel experiences that resonate with their customer base. Turn your multi-channel challenges into multi-channel solutions by the end of this keynote session.

• Bringing continuity to the omni-channel experience

• Solving tracking and reporting challenges to credit the sale appropriately

• Developing the appropriate KPIs

• Understanding truly what “customer-driven” means to your company, your goals, your technology stack, organizational charts, project methodology

• Creating operational efficiencies within multi-channel

• Permeating customer-driven strategies throughout your entire multi-channel organization