Sarah Veit Wallis

VP / GM, ivivva
Lululemon

Sarah Veit Wallis joined Indochino as chief operating officer in 2013. Previously, she built the successful direct-to-consumer business at cosmetics retailer Bare Escentuals. Sarah has more than a decade of experience in creating successful consumer e-commerce experiences and businesses via digital marketing, product management, and omni-channel initiatives. She began her career with The Boston Consulting Group and has spent the past 13 years in the e-commerce industry.

Check out the incredible speaker line-up to see who will be joining Sarah Veit.

Download The Latest Agenda

Pre-Conference Summits

Saturday, November 8th, 2014

10:50 Keynote: Test, Evaluate And Optimize Your Email Efforts

Even with the increase in importance of social media and other methods of interacting with your customers, email is still a primary driver of push communication and ultimately, sales. As inboxes get more crowded, consumer attention spans get shorter, and the methods of communication more disperse, ensuring the effectiveness of every single email that is sent to each individual customer is critical to the success of your email program. In this session, we will walk through the steps you need to take to test, evaluate, and optimize your efforts.

Segmenting the types of emails you send
Mapping emails to customer lifecycle and behavior
Testing frequency, timing, and creative
Integrating email with your overall marketing program

11:50 Panel Discussion: Optimize Your Trigger And Batch Campaigns: Take Your Campaigns To The Next Level

Automation of your email program ensures that you can effectively manage your list. Our panelists talk through specific trigger campaigns they’ve implemented, detailing successes and pitfalls to avoid. Walk away with specific ideas that can be implemented in a short amount of time, no matter your organization size.

What steps do you take to prioritize optimization of your numerous triggers? How do you find a focus?
How do you monitor the results of your triggered campaigns? How often do you report on them?
What’s an example of a current triggered campaign that is working successfully for you, what have you done to grow that success?
What is one thing you would suggest implementing or analyzing immediately to optimize your current triggers?