Scott Gude

VP eCommerce
Fanatics Inc.

Scott Gude is currently Vice President of Ecommerce at Fanatics, Inc. He is responsible for improving the customer experience across a portfolio of ecommerce sites that includes all major professional sports leagues and over 200 collegiate and professional team properties. The teams he leads develop insights and implement change based on A/B testing, business analysis, website usability, and web analytics. At Fanatics, he has defined and delivered front-end ecommerce solutions for PCs and mobile devices. Previously Scott managed initiatives at Dell and Advanced Micro Devices in the areas of A/B testing, web analytics, product management, and strategic pricing. He earned an MBA from The Wharton School of the University of Pennsylvania.

Check out the incredible speaker line-up to see who will be joining Scott.

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Main Conference Day 2

Thursday, January 8th, 2015

16:30 Panel Discussion: Rethinking Usability Testing And Focusing On Long-Term ROI Drivers For Your Organization

To execute any usability testing successfully, you must have a structure to your tests. Our web production, ecommerce and usability experts talk through the process needed to set-up, execute and obtain the results you are looking for, when performing usability testing on your site.

•How are you structuring your tests, and who is involved?

•How to think about internal communication and how UX fits into the larger organization

•How are you thinking about ROI from a UX perspective?

•What KPIs are you using?